Star Assurance kick-starts 40th anniversary with ’40 Reasons to Smile’ launch

15 April, 2025

Star Assurance has launched its '40 Reasons to Smile' promo to celebrate 40 years of providing insurance services since its establishment in 1985.

According to Chief Executive Officer-Star Assurance Boatemaa Barfour-Awuah, this promotion provides the company an opportunity to engage with its clients and partners while showing appreciation for their loyalty and commitment to the brand. The promo will feature quarterly draws, with winners receiving exciting prizes and souvenirs including an all-expenses-paid trip to Dubai.

Speaking at the promo's launch, Mrs. Barfour-Awuah emphasised that the initiative reflects Star Assurance’s dedication to delivering more for its clients and partners.

“This exciting promo focuses on our motor insurance portfolio, recognising that motor insurance is the most popular form of insurance in Ghana. Through this promo, we are not only offering rewards but also peace of mind - ensuring our clients feel protected while enjoying the benefits of owning our motor insurance policies. We will also unveil a range of exciting activities and exclusive experiences for our valued partners,” she said.

Mrs. Barfour-Awuah further highlighted that the 40th-anniversary celebrations' theme, ‘Experience you can trust’, encapsulates the spirit and essence of Star Assurance.

“Trust forms the foundation of our relationships with customers, partners and even within our team. Over the years, we have built a reputation for reliability and integrity. As we commemorate this milestone, we’re thrilled to launch the ‘40 Reasons to Smile’ promo; reflecting on our past achievements while igniting optimism and enthusiasm for the future,” she stated.

Celebrating achievements

The Acting Commissioner for Insurance-National Insurance Commission, Michael Kofi Andoh, speaking during the anniversary launch in Accra, applauded Star Assurance's achievements and progress over the years and commended the founder, former directors, management and staff for their contributions to the indigenous insurance company's growth and sustainability.

“It is indeed an achievement for an indigenous insurance company to thrive for over 40 years. This success is significant for the industry, economy and nation as a whole. Star Assurance has demonstrated remarkable growth, resilience and innovation.

"Notably, the company separated its life insurance business from its non-life insurance operations before the Insurance Act of 2006's implementation, which prohibited composite insurance companies. This separation led to the establishment of Star Life Assurance, which has also experienced significant growth,” Mr. Andoh stated.

Mr. Andoh further noted that Star Assurance ranked as the top non-life insurer for 2023 - in terms of underwriting profit, total assets and claims paid.

“By the end of 2023, Star Assurance had achieved the highest underwriting profit, held the largest total assets and paid the most claims. The company has also excelled in innovation, particularly in product distribution and partnerships, contributing to the impressive growth we see today,” he added.

The event was graced by esteemed guests, including Star Assurance's founder Dr. Kwabena Duffuor and his wife Akosua Duffuor. Other dignitaries included the CEO of Ghana Insurers Association; President of the Insurance Brokers Association; President of the Chartered Institute of Insurance and CEOs of insurance brokerage companies, as well as key partners of Star Assurance.

Tags: Insurance in Ghana Star Assurance oatemaa Barfour-Awuah

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